graphic design | Contexture

Iconography in Healthcare

Posted by Garima on Mar 1, 2016 in All, Design | No Comments

I enjoy creating graphic design solutions for the life sciences industry. The challenges are not very different than other industries. The healthcare and life sciences industry has a lot of research based data that needs to be shared with their target audience in a direct and easy to understand fashion. I find that creating designs with simple ...

Power of emotions in graphic design

Posted by Garima on Mar 1, 2016 in All, Design | No Comments

Designs are so much more effective when they can be felt. Those lasting impressions do not take more than the first few seconds of our interaction with the design. Advertising, branding, marketing, all are making use of the power of storytelling to find those emotional connections to engage their audience. Here I have listed some examples that have ...