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    Designing solutions that are simple and engaging

    Contexture is a small client focused visual design studio specializing in information design and brand identity design.
Contexture

Contexture is a small client focused visual design practice founded by Garima Naredi in 2016. It focuses on information design and visual identity design. In depth research to understand the context, collaboration with the client are the two strong posts of the work process. At the heart of the design solutions is art lending itself through illustrations, drawings, conceptualization and compositions.

Information Design

Help clients present their data and information in an easy to understand and engaging way to the target audience. The process begins by understanding the information ,its importance to the client and what they aim to achieve with it. This helps determine the context and create a design solution that reflects its spirit.
Infographics, Annual Reports, Presentations, Research Reports, Graphs, Illustrations

Visual Communication

Help develop identities for businesses and individuals that reflect their mission and vision. Identity is like creating a visual persona of a business that reflects its shape, size, thoughts and purpose with authenticity to be able to earn trust and attract the right audience.
Identity and Branding, Business Collateral, Print and Digital Assets, Marketing Material, Iconography, Advertising Design

Bubble in the Stream

I am a graphic designer, artist and occasional writer. This is my blog where I write about art, design, and observations along the way.

Iconography in Healthcare

Iconography in Healthcare

I enjoy creating graphic design solutions for the life sciences industry. The challenges are not very different than other industries. The healthcare and life sciences industry has a lot of research based data that needs to be shared with their target audience in a direct and easy to understand fashion. I find that creating designs with simple ...

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Mural on a busy street

Mural on a busy street

It was a regular kind of an evening and I was driving over a neighborhood bridge. A mural on the wall of a building caught my eyes briefly. It didn’t look like an advertisement,  just a work of art created by an artist in the moment of inspiration. Those brief two seconds detached me from the day ...

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Power of emotions in graphic design

Power of emotions in graphic design

Designs are so much more effective when they can be felt. Those lasting impressions do not take more than the first few seconds of our interaction with the design. Advertising, branding, marketing, all are making use of the power of storytelling to find those emotional connections to engage their audience. Here I have listed some examples that have ...

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Words from the clients

I try to make my client's experience working with me positive and productive. It gives me great joy to hear back from them acknowledging it and feeling happy with the designs.

  • “GarimaNaredi is very easy to work with – she’s professional, very responsive, and came in under budget and a day early! I plan on hiring her again.”

    Jenny Yandell, Two Lemon Marketing

  • “She is lovely to work with — does marvelous work and communicated well. Will make modifications and do her best to ensure you are satisfied.There are many time sucks– it is so nice to have someone who can be creative, work independently and not force you to spend time you don’t have answering questions already answered. She is a find and I highly recommend her.”

    Debra Gonshek Vinik, Diva Communications

  • “We enjoyed working with Garima. Her creativity on our project was just what we were looking for. We hope to use her again in the future.”

    Janna VandeGriend, Buchanan & Buchanan Litigation Counsel